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05/02/07 22:09
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#138513 - Shameless attempt for marketing feedback
I’m considering creating a website that would let users create their own micro for free. They could pick the core (12x, 6x, or turbo), pick the peripherals, and the amount of RAM and ROM. They could even include their own logic.

If you wanted an 8051 with 4 UARTs, each with their own interrupt vector, and 8K of internal RAM, then you could have it. You could even include a hardware debugger.

After doing this, you click the done button. Then you get a data sheet (pdf) describing the part, and a bit stream that implements the part in a FPGA. The bitstream would not be real time, as it would take a few hours to run. I’d batch them through a server, and e-mail the results.

They also get a quote for quantity pricing (>1K) for a custom ASIC. Maybe a 10K NRE and $5 to $10 pricing, depending on the volumes and design size.

I figure that only a few of the designs will ever turn into sales for me, but that is a few more than I would get otherwise. And my cost is just some CPU time on a PC. And I get free publicity, and maybe a few more standard microcontroller sales than I would have gotten otherwise.

On the down side, I could be buried in apps support from people who never bought anything. (Maybe I could get Craig to set up a special 8052 board like CHAT for utterly confused deviate users. And these would really be deviates.)

I’d appreciate feedback. Does this sound interesting? Would you ever try it? What type of FPGA should I use? (Xilinx, Altera, Actel?)


List of 31 messages in thread
TopicAuthorDate
Shameless attempt for marketing feedback            01/01/70 00:00      
   I cannot see where the sales would come from            01/01/70 00:00      
      Jez can\'t, I can            01/01/70 00:00      
         devices/boards rather than bitstream            01/01/70 00:00      
            DMA question            01/01/70 00:00      
               me?            01/01/70 00:00      
   when You start?            01/01/70 00:00      
   I think            01/01/70 00:00      
      C and bitstream            01/01/70 00:00      
         another question            01/01/70 00:00      
            Emulator            01/01/70 00:00      
               I would, or no sell            01/01/70 00:00      
                  throw away JTAG            01/01/70 00:00      
                     who cares how the emulator connects, the important            01/01/70 00:00      
                        the marketing dept. cares            01/01/70 00:00      
                           RTFM            01/01/70 00:00      
                              if you want to sell the chips...            01/01/70 00:00      
         Security            01/01/70 00:00      
            Reverse Engineering            01/01/70 00:00      
               If you're worried about IP ...            01/01/70 00:00      
                  the "experts"            01/01/70 00:00      
               Reverse engineering bitstreams            01/01/70 00:00      
            security of fpga designs is taken seriously            01/01/70 00:00      
   Well, what I'd go for ...            01/01/70 00:00      
   at least it keeps the honest people honest            01/01/70 00:00      
      This is where people misunderstand the difficulty            01/01/70 00:00      
         Now there IS nonvolatile storage            01/01/70 00:00      
            yes nonvolatile, but unaccessible            01/01/70 00:00      
               Is that a problem, Jan?            01/01/70 00:00      
                  this depends on the technology            01/01/70 00:00      
                     It's all one package ...            01/01/70 00:00      

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