I think that's what Erik means.

Buy with little experience , a lot of research is need to estimate "real" costs.

Another thing
Do some research on the product you are going to build... has some else already invented a similar product?
(why reinvent the wheel?). Can you product and sell at same or better pricing, than what's on the market.

Are you developing a niche product with high demand (or at least some demand). It's every marketing manager's dream to have a niche product that's in high demand (an example is the Apple iPod).

IE. Do your marketing home work OR business plan on the product (because you would have worked out yhr real costs and know what the market expects).

I realise now.... this why the Marketing Managers get the "big bucks (dollars)".


Joe